The need for certified professional members with CMCIN qualifications being multi-disciplinary can be felt in these ways:

1. Corporate organisations now restructured from public relations department etc. to Corporate communications, IMC/ marketing communications department.
2. Advertising firms now prefer to be called and known as Integrated Marketing Communications Agencies.
3. Public sector also adopts public communications department.
4. Conventional advertising/PR is been phased out giving way to stronger IMC or Marcom techniques and professional strategies.
5. CMCIN professional qualifying training and qualifications provide an in-depth understanding of the principle, methods and strategies of communications used by organisations in the achievement of their total business objectives.

A CMCIN qualification bridges the gap between the academic and the practical, as the students say “the course is instantly relevant to all spheres of life and my work in the office”